is founded by bicycle designer Olaf Wit. He is promoting his latest design, a foldable rear fender (mudguard) for road bikes, fixed gear bikes, mountain bikes, etc: the Fendor-Bendor. This is a rear fender for people who don't want a fender on their bike, but sometimes dearly need one.
Folded up, it can be stored in your bag or cycling jersey. Once it rains, it's there.